Beauty as big as it is bold.

Enter a world of dazzling picture quality and unlimited entertainment options. This elegantly slim LED TV boasts Full HD 1080p for incredible detail and Edge LED backlighting for boosted contrast. Internet connectivity is at your fingertips, so you can watch YouTube™ clips and access online HD movies, music and more1.

So bright, so thin.

Powerful yet thin LEDs deliver a radically brighter picture than conventional LCD backlighting. The ultra-slim TV design they allow for makes an elegant compliment to any decor. Get outstanding contrast, a wider, lusher color spectrum and enhanced dark-scene detail that wouldn't be possible without Sony's Edge LED Backlight technology.

Lifelike motion.

Watch the football retain its clarity during kickoff, smoothly moving from left to right as the camera follows it down the field. Even quick moving action sequences appear amazingly realistic as Motionflow™ XR 240 technology takes motion clarity beyond refresh rates, smoothing out the picture where the camera can't for clearer, more natural movement.

Receiver-less TV.

Dreaming of the day when the clean lines of your beautiful big screen won't be compromised by running wires to a receiver? For DIRECTV customers with a Genie™ Whole-Home HD DVR, that day is today. Place the Genie™ Whole-Home HD DVR in any room of the house to start enjoying full DIRECTV service and HD DVR functionality without the need for an additional receiver3.

Go beyond cable with built-in Wi-Fi.

Wirelessly stream beautiful, HD entertainment straight from the Internet or your home network using built-in Wi-Fi® connectivity with ease. Open the door to the endless entertainment of the Sony Entertainment Network, where thousands of movies, TV shows, online videos, games and music are always on tap. By connecting to the Internet you can access Full 1080p HD entertainment, 3D content and made-for-TV apps like Netflix®, Pandora®, YouTube™, Facebook® and more1.

Your smartphone, now on TV.

Mirror hilarious YouTube clips, blockbuster hits, the hottest apps and more from your smartphone onto the R550 Series big enough for everyone to enjoy. Connect Miracast™ enabled smartphones wirelessly with ease5 or try using an MHL cable – whatever's on your smartphone's screen will be resized and upscaled to appear with eye-pleasing clarity. And when you connect via MHL cable, not only can you control the interface with your TV remote, but your smartphone will keep charging the whole time2.

Theater-like 3D.

Using the same passive 3D technology used in movie theaters, feel the explosive excitement of theater-like 3D. Even the sound profile is enhanced for 3D viewing to provide a more immersive experience3. Slip on the latest generation of light, comfortable 3D glasses to enjoy your favorite 3D movies. Four pair of glasses included.